We design, engineer, manufacture, install and service any type of sign & outdoor lighting.
Channel Letters Cleveland
Iconic piece of signage art that doesn’t just reflect your brand but also becomes apart of your identity.
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Suffering From Designer Block?

Channel Lettering Signs | APX - Apex Pinnacle Services

Channel Your Brand’s Identity Through Eye-Catching Channel Lettering
Custom Channel Lettering for Increased Visibility in Northeast Ohio

The combination of 3-D channel lettering illuminated with a mixture of aesthetically appealing lights and stylized in eye-catching designs makes for dynamic and striking signage to bring attention to your business. APX | Apex Pinnacle Services use channel letters in Cleveland,Ohio to create an iconic piece of signage art that doesn’t just reflect your brand but also becomes a part of your identity. The idea is to understand your branding goals and create lettering that people will remember. Our designers and sign-making experts collaborate to create branding solutions that enhance the overall appearance of your storefront or building’s façade, making sure it gets people to turn their heads.

University Hospitals

Grvois Bluffs

Ross Dress For Less

Triangle Tower One

Add to Your Brand Experience With Vivid Channel Letters in Northeast Ohio

Channel letters in Cleveland, Ohio serve both function and aesthetics. They attract the attention of pedestrians as well as vehicular traffic, enticing people to remember your brand. Additionally, they are great for providing your store front visibility when the sun goes down. Whether you remain open all night, primarily do business at night, or simply want to continue driving attention to your business after closing, front or reverse-lit channel letters will give you increased visibility.

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For Professional & Competitive Signs & Service in Cleveland and Nationwide, It's Easy, Contact Us Today!

Front-Lit Channel Letter Signage

This is the most common type of channel letter signs businesses get. APX first consider your branding strategy and then design the sign. We fabricate the signs in high-quality materials,customizing the style to your particular instructions.Whether you opt for face-lit channel letters or tailor-made options, the illumination helps your business stand out and boost your store front’s presence, encouraging people to walk inside.

Reverse-Lit Channel Letter Signage

Where front-lit channel letter signage is more traditional, reverse-lit signage offers more modern aesthetics. Halo-lit channel letters are more popularly used for both exterior and interior building signage in corporate offices and businesses that sustain a more contemporary style of branding.The subtlety of the illumination over striking and bold customer letters draws attention without being too apparent. Whether you opt for standard or pin-mounted channel letters, raceway reverse letters, edge-lit channel letters or double reverse-lit signage, APX will create solutions that build brand presence and encourage people to visit your business.

APX, Captures the Uniqueness of Your Brand in Striking Channel Letters in Cleveland, Ohio

With a choice between front or reverse-lit channel letters, APX aims to integrate elements of your brand’s identity into them to create something truly representative of what your business does. We enable you to display your brand’s desired message in the form of distinctive channel letters in Northeast Ohio.


What we are best at

Our Process


Our sign launch process for success


site survey & CONSULTING

Our site surveys is to gather information for proper placement of signage, best suited design and for proposal to meet and exceed your signage project goals.

We guide you thru the process of design, permitting, installation, electrical requirements and service work, we stay in constant contact with you throughout all phases of our process.


local zoning ordinances & CODE Research

Best practices stipulate you should always check zoning laws, there may be restrictions on what you can do to the building’s exterior.


signage artwork Design

Ready to get noticed and attract customers to your business? Our fully staff design team stands ready to assist no matter what phase of the sign design process, to ensure a perfect sign that highlights your branding goals.

We provide a digital file of sign artwork for all parties involved to review. We adjust signage design for approval by the stake holders involved.


Signage ESTIMATE & Contract

Our project estimate and contract includes a detailed description of the activities involved for your building sign project.


Local permits & Variance

Permits usually require administrative approval and design approval. To receive a variance, we need to provide a justifiable reason to receive the variance. Our professional staff will be there every step of the way.


construction OF SIGNAGE

Combining experienced graphic design and structural design, our teams engineer and build quality signs that catch the eye and pass the test of time.


Timely installation

We will commence with project management and coordination to meet your project requirements installation needs.



We rely on the varied and valuable experience, background, and skills of our professional staff to support our strategic goals and to ensure the success of every project.



Anytime you need us, day or night, there’s always a courteous, trained APX service specialist who’s just a phone call away.


24/7 Emergency service

Our 24-hour Service Hotline is there when storms or other unforeseen emergencies strike. Emergency sign service to keep your signs safe and operational.

Apex is a unique sign company that utilizes their expertise and experience to craft the right personalized statement for your company. They are easy to work with and will deliver a good product as promised.

Andy Morse

Ohio Awning & Manufacturing Co.

Bill and Michael Holsman have provided signs And installations nationwide for numerous projects for the past forty plus years.   Always a quality product on time installation and prompt follow up on any issues.   They have been innovative on many unique sign designs and difficult installations  I highly recommend APEX. For. Any of your sign needs.

Jerry Herschman

Onyx Creative

Bill at APX is one of the most knowledgeable members of the sign industry in greater Cleveland. I have worked with Bill and have found that he has the expertise and experience to meet almost any signage need of businesses and organizations.

Robert N Brown

City Planner

I have worked with the Holsman family & Apex Pinacle for many years. They have installed for us some of the largest billboards in the state of Ohio... often times w/ many difficult weather & extraneous conditions.... they always manage to get the job done with a pleasant “ can do” attitude!

Tom Embrescia

Second Generation,Ltd

I've worked with all of the sign companies nationally and found APEX Pinnacle to be far superior. Their expertise has helped the Casino keep their digital sign up and running far beyond it's useful life. I highly recommend Michael and his team.

Anthony Figliola

Jack Entertainment
Regional Director of Facilities

I just wanted to share some thoughts about Billy and his brother Mike. I’ve known them for my entire time serving on Cleveland City Council which encompasses 18 years. They are true professionals and their quality of work and expertise with this subject matter is second to none. They have been a true partner with the City of Cleveland plus they’re just great guys.

Martin J Sweeney

Former Cleveland Council President

Apex supports the Cleveland Clinic’s communication to our patients and the public for direction and facility protection for building access, such as Emergency department signage etc.They have a professional team that installs Cleveland Clinic’s outdoor signage quickly across our system of  hospitals and Family Health Centers for the entire northeast Ohio area.Their close proximity to our facilities helps us to meet fast moving needs for messaging.  Apex is an essential supplier for the Cleveland Clinic.

Marty Goan

Cleveland Clinic
Director, Print & Traffic Marketing
Content & Creative Services

I have had a great partnership with the Holsman’s over the past 15 years.  As an Entertainment Project Manager/ Owner Representative I want simple.  I can honestly say that APX accomplished that task with a formidable design team, quality fabrication, excellent coordination with site structural engineers, outstanding permitting support and first-rate installation services.  Whether it was Gameworks or House of Blues I never had to worry about the signage package scope of work.  

Joel House

InHouse Project Services

Melissa and I had the pleasure of working with Bill on several projects at University Hospitals for their Vision 2010 strategic projects.  Bill was excellent and navigating the team through the processes on very difficult skyline signage installations at both Seidman Cancer Center and Ahuja Medical Center.  Installing skyline signage on active project sites and coordinating with all of the other construction activities was quite a challenge, but Bill and his team of professionals were able to deliver both projects on-time and on-budget. We also used Bill for signage on our own commercial campus and as with the UH projects, it was done professionally and looks fantastic.  We look forward to working with this team again on future projects.

Melissa M. Ferchill

MCM Company, Inc

Rochelle A. Gamiere

MCM Company, Inc
Director of Development

I have worked with the Holsman’s for more than thirty years. Whether it was decorating a boat for Riverfest or creating displays for the Public Square Holiday Lighting. New signage for my client’s businesses or maintenance and energy audits of existing systems have been completed to the satisfaction of myself and my clients.

Dave Kinkaid LC


The Holsman brothers have been doing my signs for 15 years…They assisted in designing our logo and Coakley Real Estate colors and image… They have always been prompt and efficient on all my sign locations…Apex is affordable and on time… I highly recommend their services…

Francis M (Sandy) Coakley,  Principal

Coakley Real Estate

Need A Team To Go The Extra Mile for Exceptional Service & Performance?


we’ve 274 Years of Combine experience in designing, constructing, and installing beautiful signs.  WE SPECIALIZE as one stop shop for Outdoor and indoor signage.